Local SEO is a must for businesses that operate on a regional, rather than a national, level. Unlike national SEO, which focuses on ranking for searches across the nation, local SEO concentrates on appearing on SERPs in a specific area.
This strategy involves marketing your brand, products, and services to local leads and customers. Optimizing your local SEO leads to more website traffic, leads, and conversions, as it is more relevant to your local base.
It is a great way to level the playing field against larger national brands that have more resources to spend. Rather than relying on broad keywords and brand recognition, local SEO focuses on specific tasks to help you gain an advantage.
By optimizing for local SEO, you can provide a value proposition that national brands can’t match, and ultimately drive more traffic, leads, and conversions.
Local SEO is essential for businesses, but 58% of companies don’t optimize for local search according to ReviewTrackers’ study. Here are the top 10 ways to make your local SEO successful and drive more traffic to your business:
With the right local SEO tactics, you can ensure that your business is getting the most out of its online presence.
Optimizing your Google listing (also known as your Business Profile) is a powerful way to improve your ranking in Google Maps and gain visibility in local Google Search results.
To access your Business Profile for optimization, you will need a Google My Business account. Once you have provided all the required information in the dashboard, it will be added to your Business Profile, which can be seen in Google Search local results, the Google Search Knowledge Panel, and Google Maps.
It’s a great way to get your business on the map. Here’s how to do it:
By optimizing your Google listing, you can get the most out of your online presence and make sure your business is seen by customers.
1. Create a Google My Business account and verify that you own the business.
Ongoing customer feed back will ensure a better customer experience and keep them coming back for more. Encouraging customers to leave reviews for your business can boost your local presence and attract more customers.
According to BrightLocal’s 2022 Consumer Review Survey, the most effective way to request reviews is through email. Other methods, such as phone calls, text messages, and social media, were found to be less effective, with less than 5% of consumers saying they prefer these methods.
Note: Google allows requesting reviews while Yelp discourages it.
Voice search technology is rapidly growing and, as such, local SEO must be optimized for spoken queries. This means you’ll need to consider the more conversational, long-tail keywords people use when speaking, as opposed to typing their searches.
Creating content that is local and speaks to the issues and concerns of your local customers is an excellent way to grab their attention and make an impact. Whether it’s a blog post, an article, or a social media post, crafting content that is specifically related to your local area shows that you understand the needs and interests of your community.
For instance, here are some ideas where you can feature hyperlocal content around news events or changes – if you own a restaurant in a suburban area, you could create content about the best farmers’ markets in the area where you source your ingredients. Or, if you have a business in a city centre, you could write about the great local attractions and activities that are nearby. You could also create content that focuses on an issue that is important to your local community, such as sustainability or access to healthcare.
No matter what content you create, it is important to ensure that it is engaging and informative. Make sure that the content is well-structured and easy to understand. Use relevant examples and stories to illustrate your point and engage your readers. Try to include visuals, such as photos or videos, to make your content more interesting and appealing.
As the use of mobile devices continues to grow, it’s becoming increasingly crucial to optimize your website for mobile users. Studies have shown that mobile visits to websites are on the rise, with a 2018 Stone Temple study indicating an increase from 57% in 2016 to 63% in 2017, while desktop visits decreased from 43% to just 37%. Furthermore, a 2017 Acquisio study discovered that 75% of mobile searches with local intent resulted in in-store visits within 24 hours.
The main thing is to Ensure that your website design adjusts to different screen sizes automatically, providing a smooth and enjoyable user experience for visitors on any device.
it’s crucial to focus on local keywords that are relevant to your target audience. By using Google’s Keyword Planner tool, you can filter keyword searches by location and get an idea of the most popular search terms in your region. This will help you create a list of locally relevant keywords to target on your website.
Once you have your list of keywords, be sure to include them in your website’s meta content, copy, and URLs. This will signal to search engines that your content is relevant to local users, and improve your visibility in local search results.
Mentioning local landmarks and attractions in your website’s content, you can make your business more attractive to potential customers who are searching for local information. Additionally, it can help to build your credibility as a local business and increase your chances of appearing in local search results.
For instance, if you own a restaurant in Brisbane, you could include references to the Story Bridge or South Bank on your website. This can help to establish your business as a local authority and improve your rankings in local search results.
A location-specific “About Us” page can also be an effective way to improve your local SEO. This page should provide information about your business, its history, and its connection to the local community. Including references to local landmarks or events can help to establish your business as a local authority and improve your rankings in local search results.
Here are three tips for using location pages or a location-specific “About Us” page to boost your local SEO:
One of the most important things small business owners can do to improve their online presence is to create consistent, high-quality directory listings
Online directories like Google My Business, Yelp, and Yellow Pages are powerful tools for promoting your business and increasing your visibility in local search results. Not only will getting your business name, address, and phone number into these directories help visibility, but it’ll also boost your local SEO.
When you list your business on these directories, you increase your chances of being discovered by potential customers who are searching for businesses like yours in your local area. This is because these directories often appear at the top of search results for local queries, and they provide potential customers with essential information like your address, phone number, hours of operation, and customer reviews.
Here are three tips for using online business directories to improve your local SEO:
Backlinks are links from other websites that point to your site, and they play a crucial role in determining your website’s search engine rankings. The more high-quality backlinks you have, the more likely you are to rank higher in search results.
To get high-quality backlinks, consider creating valuable, shareable content that other websites will want to link to. This could include informative blog posts, infographics, or other resources that are relevant to your industry or local area. You can also reach out to other websites and offer to guest post or contribute to their content in exchange for a link back to your site.
Another effective strategy for building high-quality backlinks is to leverage local directories and community resources. Look for opportunities to get listed on local business directories, chambers of commerce websites, or other community resources that are relevant to your industry. This can help you build a strong online presence and improve your visibility in local search results.
Creating a dedicated webpage for each product or service you offer is an effective way to improve your online presence and stand out from the competition. These pages provide potential customers with detailed information about your offerings and can help you target specific keywords and phrases in search results.
Local SEO is becoming increasingly important as more and more customers turn to the internet to find local businesses. With Google constantly introducing new features on its SERPs for local searches, it’s essential to stay on top of local SEO to ensure that your business can take advantage of these lucrative opportunities.
If you don’t have the time or expertise to make these adjustments, it may be worth considering a small business SEO service provider. These providers can help you improve your online presence, boost your search engine rankings, and attract more customers to your business.
Businesses that don’t take advantage of these opportunities risk getting left behind. By implementing these ten actionable items and considering a small business SEO service provider, you can ensure that your business has a solid foundation for local searches and is prepared for future changes in SEO.